What are the key reasons why brainstorming sessions don't produce the results they promise to:

• poor planning which doesn't set out objectives, viewpoints to consider and boundaries
• poor facilitation leading to brainstorming sessions going off on a tangent or focusing on irrelevant topics
• using sticky pads or flip charts for gathering information is messy and ineffective and it's difficult to capture large amounts of information
• challenging for the facilitator to understand and collate information post-brainstorming leading to a lack of follow up and meaningful actions

This lack of planning means brainstorming sessions never really achieve as much as they could. If attendees don't understand the objectives, they will not be able to contribute and add value to the session. While the session may produce some great ideas, the way they are captured means it's difficult for the facilitator to find them later as they try to collate the information gathered. This means ideas may not be implemented and leaves the attendees feeling that their time and effort was wasted and to brainstorming exercises being viewed as ineffective.

The MindGenius approach and application allows you to work with your attendees to gather far more information, keep focus, stimulate participation and move forward. It will leave participants feeling positive, with a real sense of achievement and confident their ideas have been listened to.

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